HI, I’M LIN
AN SEO CONSULTANT
WHO TURNS RANKINGS
INTO REVENUE

CLIENTS I'VE WORKED WITH



















+9 YEARS OF WORK EXPERIENCE
7 YEARS AGENCY SIDE - 2 YEARS CONSULTANCY
CASE STUDIES
Driving Explosive Growth for a Leading E-Commerce Brand
Overview:
In the fiercely competitive world of e-commerce, standing out requires a powerful SEO strategy that goes beyond the basics. I partnered with a prominent e-commerce brand specializing in fashion and lifestyle products to overhaul their organic presence, optimize their website, and capture a greater share of their target market.
Results:
•Organic sessions skyrocketed by 35%, reflecting a surge in customer engagement.
•Impressions grew by 50%, amplifying the brand’s reach and visibility in search results.
•Organic revenue increased by 25%, directly contributing to higher conversions and sales.
•Rankings for top product-related keywords improved by 40 positions on average, with several reaching the coveted #1 spot.
Key Drivers:
1.Keyword Domination:
Leveraging in-depth keyword research, I identified high-intent search terms that aligned with customer buying behavior. These keywords were strategically integrated into product pages, category descriptions, and blog content to maximize visibility.
2.On-Page Optimization:
I revamped the website’s on-page elements, including meta titles, descriptions, and headers, ensuring every page was optimized for both search engines and user experience.
3.Technical SEO Enhancements:
Addressed critical technical issues such as improving page speed, fixing broken links, and implementing structured data to enhance the website’s search engine performance.
4.Content Marketing Strategy:
Introduced a blog focused on style tips, product reviews, and seasonal trends. This not only boosted traffic but also positioned the brand as an authority in their niche.
5.Link Building Campaign:
I launched an outreach campaign that earned high-quality backlinks from reputable fashion and lifestyle websites, significantly improving domain authority.
Impact on the Brand:
This comprehensive SEO overhaul didn’t just drive traffic—it delivered a lasting impact on the brand’s online performance. The increased visibility and conversions positioned the brand as a leader in its category, giving it a competitive edge and paving the way for sustained growth.
Disclaimer:
The name of the client has been anonymized to maintain confidentiality. I would be happy to share more details about this case study during further discussions upon request.
Revving Up Online Presence for a Renowned Car Rental Service in the UAE
Overview:
For a prominent car rental company in the UAE, I spearheaded an SEO transformation to stand out in an increasingly digital-first marketplace. My strategy focused on creating a hyper-localized approach that resonated with target customers searching for reliable transportation options.
Results:
•Organic sessions accelerated by 18%, reflecting a significant boost in website engagement.
•Impressions climbed by 25%, amplifying the brand’s exposure across local markets.
•Organic clicks rose by 12%, resulting in a measurable increase in rental bookings.
Key Drivers:
Through meticulous local SEO enhancements, targeted keyword strategies, and technical optimizations, I ensured the website outpaced competitors in the region. The seamless integration of content strategy and user experience improvements played a pivotal role in driving these results, helping the brand capture a larger share of organic traffic.
Disclaimer:
The name of the client has been anonymized to maintain confidentiality. I would be happy to share more details about this case study during further discussions upon request.
Redefining Success for a Leading Cinema Chain in the Middle East
Overview:
The entertainment industry relies heavily on digital channels to engage audiences and drive bookings. For a leading cinema chain in the Middle East, I crafted a comprehensive SEO strategy tailored to their multi-regional online presence. My efforts ensured their websites became a go-to destination for movie-goers across the region.
Results:
•Organic sessions saw a remarkable 20% year-on-year increase, reflecting an uptick in customer interest.
•Impressions soared by 28%, solidifying the brand’s digital footprint as the leading cinema chain.
•Organic clicks grew by 17%, contributing to higher online booking rates and greater in-cinema footfall.
Key Drivers:
This transformation was powered by robust keyword optimization, localized content tailored to diverse audiences, and extensive technical SEO enhancements. By aligning SEO strategies with user intent and search behavior, I helped the brand maintain its position as the undisputed leader in the regional entertainment sector.
Disclaimer:
The name of the client has been anonymized to maintain confidentiality. I would be happy to share more details about this case study during further discussions upon request.
Boosting Online Visibility for a Leading Hospitality Brand
Overview:
As travelers increasingly rely on search engines to find accommodations, it’s essential for hotels to stand out in crowded search results. I worked with a well-established hotel chain to refine its SEO strategy, ensuring it could effectively capture and convert online interest into direct bookings. Through a mix of technical enhancements, content updates, and local optimizations, we delivered measurable results that improved the brand’s overall digital performance.
Results:
•Organic sessions increased by 28%, reflecting higher visitor engagement across property pages.
•Impressions grew by 40%, significantly improving the brand’s reach in search results.
•Organic bookings rose by 22%, contributing to increased revenue via direct channels.
•Rankings for key location-specific terms improved by an average of 35 positions, with many landing in the top 3.
Key Drivers:
1.Keyword Optimization:
Identified and targeted high-intent keywords relevant to travelers, such as “affordable hotels in [City]” and “hotels near [Landmark],” ensuring better alignment with user search behavior.
2.Content Enhancement:
Updated property pages with engaging and detailed descriptions, optimized headlines, and improved image alt texts to increase relevance and attract clicks.
3.Technical SEO Fixes:
Addressed technical issues such as duplicate content, slow page speed, and indexing errors to improve the website’s overall health and search engine performance.
4.Local Search Optimization:
Managed and updated business profiles across platforms like Google Business Profile to ensure consistent and accurate information, boosting visibility in local searches.
5.Reporting and Refinement:
Monitored performance using tools like Google Analytics and Search Console, fine-tuning the strategy as needed to ensure continued growth.
Impact on the Brand:
The SEO improvements resulted in higher search visibility and a significant increase in direct bookings. This reduced dependency on third-party booking platforms and positioned the hotel chain as a reliable and easily accessible choice for budget-conscious travelers.
Disclaimer:
The name of the client has been anonymized to maintain confidentiality. I would be happy to share more details about this case study during further discussions upon request.
Transforming Organic Visibility for a Leading Global Airline
Overview:
In the hyper-competitive aviation industry, organic visibility is a key driver of customer acquisition. I partnered with a leading global airline to revamp their SEO strategy, leveraging a mix of data-driven insights, innovative keyword targeting, and on-page optimization to elevate their digital presence.
Results:
•Organic sessions surged by 22%, showcasing the effectiveness of a refreshed content strategy.
•Impressions grew by an impressive 30%, driving greater brand visibility in a crowded online space.
•Organic clicks increased by 15%, directly contributing to more ticket sales via organic channels.
Key Drivers:
The results stemmed from a comprehensive approach that included improving keyword rankings, refining on-page SEO elements, and optimizing the overall user experience. This effort not only increased visibility but also reinforced the airline’s reputation as a leader in delivering seamless customer journeys online and offline.
Disclaimer:
The name of the client has been anonymized to maintain confidentiality. I would be happy to share more details about this case study during further discussions upon request.
Driving Organic Growth for a Prominent Real Estate Development
Overview:
Real estate buyers and investors increasingly rely on online platforms to explore their options and make informed decisions. I collaborated with a well-established real estate community to enhance its digital presence and capture the attention of potential homebuyers. The focus was on driving targeted organic traffic, improving lead generation, and highlighting the unique lifestyle benefits of the development.
Results:
•Organic traffic increased by 30%, showcasing a significant rise in website engagement.
•Lead generation through organic search grew by 25%, directly impacting sales inquiries.
•Rankings for key real estate-related search terms improved by an average of 40 positions, with many keywords achieving top positions in search engine results.
Key Drivers:
1.Comprehensive Keyword Optimization:
Conducted detailed research to identify and target high-intent keywords relevant to homebuyers and investors, such as “family-friendly communities” and “modern homes in [Location].”
2.On-Page Content Improvements:
Enhanced property and community pages with optimized headings, detailed descriptions, and engaging content, emphasizing the unique lifestyle benefits offered by the development.
3.Technical SEO Enhancements:
Resolved critical technical issues, including slow page load times, broken links, and crawl errors, while implementing structured data to improve search engine visibility.
4.Localized Search Optimization:
Optimized local search visibility with geo-targeted content and business profiles, ensuring the development appeared prominently in local and regional searches.
5.Performance Monitoring and Adjustments:
Used analytics tools to track performance and refine the strategy, ensuring consistent growth in visibility and lead generation.
Impact on the Brand:
This comprehensive SEO strategy positioned the real estate community as a top choice for modern living. The increase in organic traffic and lead generation translated into more inquiries and stronger digital visibility, supporting the community’s sales efforts.
Disclaimer:
The name of the client has been anonymized to maintain confidentiality. I would be happy to share more details about this case study during further discussions upon request.
ADDITIONAL SUPER POWERS

DATA VISUALIZTION
Driving performance is one thing but knowing how to communicate those wins to clients is another. So I've combined my love for data and design into dashboards creation that never fails to WOW clients.

WORDPRESS DEVELOPMENT
WordPress powers 42% of all the websites on the web, so If I can build a WordPress website from scratch, I surely can rank it high for you.

SCRIPTS CREATION
Got a task that takes hours of your time and drains your soul? just tell me what it is and I'll create an automation script that will turn hours worth of work into minutes.
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